The Key to Heritage

"Kunz," meaning "key" in the beautiful Kashmiri language, is a name that resonates with our mission to unlock and reveal the rich tapestry of local art and craft designs.

Keys are universal symbols of access, security, and trust. In naming our brand Kunz, we emphasize our commitment to not just preserving, but also nurturing the connection between the past and the present.

Welcome to KUNZ

Welcome to KUNZ, your one-stop destination for exquisite Kashmiri craftsmanship. At KUNZ, we take pride in offering a curated selection of traditional linen Tilla suits, Pherans, and Willow bags, baskets, and accessories like fridge magnets, souvenirs etc. meticulously handcrafted by skilled artisans in the picturesque valley of Kashmir. Our journey began with a passion for preserving and promoting the rich cultural heritage of Kashmiri craftsmanship. With a deep appreciation for the intricate artistry and timeless beauty of Tilla embroidery, we embarked on a mission to share these exquisite traditions with the world.

Each of our traditional suits is a masterpiece of artistry, featuring delicate embroidery that adds a touch of elegance and sophistication to every garment. Whether you’re looking for a classic Pherans or a statement sustainable willow accessory to complement your outfit, our collection offers something for every taste and occasion. We are committed to supporting local artisans and empowering their communities through fair trade practices. By choosing KUNZ, you not only invest in quality craftsmanship but also contribute to the preservation of centuries-old traditions and the livelihoods of artisans in Kashmir.

Thank you for joining us on this journey to celebrate the beauty of Kashmiri craftsmanship. We invite you to explore our collection and discover the timeless elegance of traditional suits, Pherans, and accessories. Here’s to honoring the heritage of Kashmir, one exquisite piece at a time.

Our Products

At the heart of many Kashmiri traditional dresses lies the art of Tilla embroidery—a technique that has been passed down through generations of skilled artisans. Tilla, which means “gold thread” in Persian, refers to the delicate and intricate embroidery done using metallic threads, usually gold or silver, to create stunning motifs and patterns on fabrics.


Traditional Pherans

The Pheran is perhaps the most iconic traditional dress of Kashmir, worn by both men and women. The women’s Pheran, known for its loose and flowing silhouette, is often embellished with exquisite Tilla embroidery along the neckline, cuffs, and hem, adding a touch of regal elegance to the garment.

Experience luxury with our Kashmiri Pashmina shawls. Handcrafted from the finest cashmere wool, these shawls boast unparalleled softness and warmth. Adorned with intricate designs and vibrant colors, each piece is a testament to Kashmiri artistry and heritage. Elevate your style with the timeless elegance of Kashmiri Pashmina shawls.

Experience the magic of Kashmiri craftsmanship with our exquisite collection of willow, sea-grass and crewel accessories. Each piece is a testament to the region’s rich cultural heritage and artisanal traditions, making it the perfect addition to your home or wardrobe. Explore our collection today and discover the timeless beauty of Kashmiri willow craftsmanship.

Our Vision

A life of joy is made up of the little things: the fleeting thrill of an approaching get together with friends, the irreplaceable feeling of having your bags packed and ready for a holiday, binge-watching a show with the best snacks (and not much else), and finding a book so good, you slow it down to make it last. At KUNZ, we celebrate these moments that make life worth livine.

Our Projects

Flax Fabric

Linen fabric is a versatile and timeless material renowned for its natural elegance and breathability. Derived from the flax plant, linen has been used for thousands of years, prized for its durability and luxurious texture. Its fibers are strong and resilient, making linen exceptionally long-lasting. Linen fabric is highly absorbent and quickly wicks away moisture. Linen is also eco-friendly, as flax cultivation requires minimal water and pesticides compared to other crops. 

Rattan Furniture

Natural rattan is a versatile and sustainable.  Its slender yet sturdy stems are carefully woven into intricate patterns, creating lightweight yet durable pieces that exude a natural charm. Rattan furniture often features a timeless elegance, blending seamlessly with various interior styles from traditional to modern. Beyond its aesthetic appeal, rattan is prized for its eco-friendliness, as it is a rapidly renewable resource that can be harvested without harming the environment.  space.

Namda Crewel Work

Crewel work on traditional Kashmiri carpets called “Namda”, exemplifies the region’s rich tradition of intricate textile craftsmanship. Skilled artisans meticulously stitch vibrant motifs inspired by nature, such as flowers, leaves, and vines, using a hooked needle. Each Namda tells a story of Kashmir’s cultural heritage and the artisan’s dedication to preserving centuries-old techniques. The combination of luxurious wool and detailed crewel work creates carpets that are  treasured by collectors and enthusiasts around the world.

Kaani Baskets

Traditional willow baskets of Kashmir are exquisite examples of the region’s rich artisanal heritage and the natural resources it offers. Handcrafted by skilled artisans using locally sourced willow branches, renowned for their durability and intricate designs,  The weaving process involves intricate patterns and designs, often incorporating motifs inspired by nature and Kashmiri culture. These baskets represent the cultural identity and craftsmanship of the Kashmiri people.


25% Off

T&C apply. Only for first 150 customers in the month of April 2024.

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